Press Kit

Everything here is cleared for external use. Values come from the Slate and Petal design system in @mayflower-sys/theme, which is the source of truth. Where this page and a design file disagree, the theme package wins.

For anything not covered, or for interview and comment requests, contact the team through the community channels.

Two things to check before you publish

Mayflower is announced and not yet launched. The protocol operating today runs under the Nirvana and Samsara brands, so historical figures belong to those products rather than to Mayflower. There is also no dedicated press address yet; the contact route below is a general one.

Logo

The lockup is a mark and a wordmark, used together by default.

Primary lockup, light surfaces

Primary lockup, dark surfaces

Mark only, light surfaces

Mark only, dark surfaces

Files

Asset	File
Lockup, light	mayflower-logo-lockup.svg
Lockup, dark	mayflower-logo-lockup-inverted.svg
Mark, light	mayflower-logomark.svg
Mark, dark	mayflower-logomark-inverted.svg

Font dependency in the lockup files

The two lockup files draw the wordmark as live SVG text in Fraunces. Without Fraunces installed they fall back to Georgia and the letterfit changes. For print, or anywhere the font cannot be guaranteed, use the mark on its own and set the wordmark yourself, or ask us for an outlined version.

Using the mark

• The mark is a navy disc. On any dark surface use the inverted file, or the disc disappears into the background.
• Keep clear space on all sides equal to the height of the disc.
• Minimum size is 20px for the mark and 120px wide for the lockup. Below that the chevrons fill in.
• Place the lockup on Paper, Mist, Navy 800 or Navy 900. Avoid photographs and pink surfaces.

Do not

• Recolour the mark or the wordmark.
• Rotate, skew, add a stroke, or apply a shadow, glow or gradient.
• Round the disc into a different shape, or crop it.
• Set the wordmark in a typeface other than Fraunces.
• Change the spacing between mark and wordmark, or stack them vertically.
• Combine the mark with another logo inside a single lockup.

Colour

The palette is closed. These are the values to use when reproducing Mayflower brand material.

Navy 900#0F1A2B

Navy 800#152238

Navy 700#1E2D46

Pink 500#B56A7F

Pink 400#C88598

Pink 200#EACCD3

Pink 100#F5E3E7

Paper#FDFCFB

Mist#F2F3F5

Ink 700#3B4A63

Ink 400#8A94A6

Hairline#E7EAEE

Navy 800 and Pink 500 are the two colours to reach for if you need one dark and one accent. Body text is Ink 700 rather than black.

Typography

Role	Typeface	Notes
Display and headlines	Fraunces, weights 500 and 700	Tracking -0.02em to -0.04em
Body, UI and labels	Inter, weights 400, 600 and 700	Eyebrow caps at 11px, tracking 1.5em to 1.8em
Addresses and code	DM Mono	Only where monospace is semantically needed

No other typefaces. If Fraunces is unavailable, Georgia is the fallback.

Naming and spelling

• Mayflower, one word, capital M. Never “MayFlower” or “May Flower”.
• AVM is always all caps. It stands for Assured Value Machine. On first mention write it out, then use the acronym.
• The AVM is a protocol primitive rather than a product. It is not “the AVM platform”.
• Nirvana and Samsara are the products operating today. They are not former names for Mayflower and should not be written as though they were.
• $ANA, $NIRV and $prANA carry the dollar sign only when referring to the traded asset.

Unsettled: platform naming

The platform layer appears as “Mayflower Platform” on the website and “Mayflower Operating System” in internal documentation. Ask before using either in print.

Boilerplate

One line. Mayflower builds reserve-backed markets on the Assured Value Machine, a protocol primitive that enforces a solvency invariant before any transaction executes.

Short. Mayflower builds reserve-backed markets on the Assured Value Machine (AVM), a protocol primitive that holds a reserve against every market it prices and enforces a solvency invariant before any transaction executes. Positions carry a redemption floor the protocol guarantees rather than a manager promises, and holders can draw non-recourse credit against that floor. The AVM has been running in production since 2021 under the Nirvana and Samsara brands.

The final sentence is the one to check with us before printing, since it attributes production history precisely.

Media queries

Contact the team through the community channels. A dedicated press address has not been set up yet.